Wednesday, November 8, 2017

Sears Failed: We're Not a "Stuff" Society Any More

Sears failed. They had great stuff, the best tools, they stood behind their products. Lots of theories about why they failed, but I have a hypothesis: we're just not that "into" stuff anymore.

In the late '70's I loved music, and would lug my huge speakers, turntable, receiver to college, to co-op job. Agonizing. Now - to enjoy music requires much less stuff. A smart phone and tiny speaker with great tech delivers most of what most people want.

In the late 1980's, personal computers were purchased in huge boxes, a bunch of them. Heavy, lots of packing materials, tons of documents and paper. Now - you buy a smartphone or laptop - the purchase can literally fit in one hand.

In the 1970's, 1980's and to a lesser degree the 1990's, stuff was expensive. It was desired. Then Chinese/overseas manufacturing cheapened stuff.

Grandmas bemoan sending gifts to youngsters and not getting formal thank you notes. The gifts they send are typically stuff. Why would a kid want stuff when now stuff is cheap and experiences, virtual entertainment and services are king. Grannies are working from a different perspective maybe.

People aren't needing those awesome Sears tools as much. Many people don't use them at all. They get online, find a pro, make a call, get the work done.

Clothes and TVs are cheap, cars are cheaper than they used to be. Appliances, furniture, all the stuff you need to live comfortably are relatively cheap.

Minimalists suggest going around your house and getting rid of any item that does not give you joy.

Don't get me wrong. Certain items are not considered "stuff" - really nice things, luxury items, are still in high demand. Apple products, very fine wine, craft beer, online entertainment/games, fun, trendy cooking items, fashionable clothes and fine accessories are very much in demand and command top dollar. We want things that make us feel like a million bucks.

We spend huge on vacations, experiences. Not unusual to spend $500 for a really good concert.

Hell, I've heard from people my age that their kids don't even want cars. Why? Use smart phone and get a Lyft. Safer too

Sears didn't carry such items. Sears carried stuff.